Going from brunette to blonde has never been easier with these hair color tips from IT&LY HAIRFASHION, this professional’s color brand of choice.
From roots to ends IT&LY HAIRFASHION’S Blondly Bleaching Cream lifts up to seven levels safely and evenly and is why this product fills Ask the Pro Stylist’s shelves. Because it is my hair color brand of choice, I decided to feature Pasquale Caselle’s hair color tips on how to achieve the perfect blonde hair color.
The following hair color tips come directly from IT&LY HAIRFASHION.
Hairstylist Pasquale Caselle, International Creative Director for IT&LY HAIRFASHION, transformed model Amanda Harris, a level 5 brunette, into a dazzling level 11 blonde. When lifting 1-7 levels IT&LY’s Blondly Bleaching Cream adheres perfectly to the hair for more uniform results. This new tube bleaching system can lift 1-7 levels and contains 2 formula secrets, Argan Oil and Jojoba Oil, which protect, nourish and restore the hair fibers for impeccable results while maintaining hair safety as the hair color lifts from dark to light. The new, glamorous, (bleached) blonde hair will shine, look healthy and feel better conditioned than ever before.
- Before.From Brunette to Blonde. Hair Color Tips from IT&LY.
- From Brunette to Blonde. Hair Color Tips from IT&LY.
- From Brunette to Blonde. Hair Color Tips from IT&LY.
- From Brunette to Blonde. Hair Color Tips from IT&LY.
- From Brunette to Blonde. Hair Color Tips from IT&LY.
- From Brunette to Blonde. Hair Color Tips from IT&LY.
To achieve the blond bombshell look, Pasquale heavily foiled Amanda’s entire head with IT&LY’s Blondly Bleaching Cream with 30-volume developer and processed for 35 minutes, or until the hair turned pale yellow. Caselle then removed all of the foils and blended the bleach through the rest of the models brown hair for 5 minutes. After thoroughly rinsing and shampooing with IT&LY’s Advanced Color Protection Shampoo, Pasquale applied Colorly’s Equalizer 2020, sprayed evenly on the hair, to ensure uniform coverage. He then mixed Aquarly 10N with 20-volume developer for a root to ends application and processed for 20 minutes.
For those readers not familiar with me, not only am I a beauty writer, but also a professional hairstylist and have happily used the hair color line from IT&LY. I love the shine and condition that is left behind after all of the color services, but what is truly remarkable is how soft and healthy the hair feels following any type of bleach, highlights or a full double process. If you are a hairstylist I highly recommend the IT&LY hair color brand and if you aren’t, ask your favorite professional about the line.
Photographer Sean Stromsoe shot the blonde to brunette pictures and Robin Devies completed the model’s makeup. For additional information about IT&LY HAIRFASHION, which brought today’s hair color tips, please visit www.italyhairfashion.com
©Deirdre Haggerty, ALL RIGHTS RESERVED. No part of this article may be reproduced without prior written permission and consent from the author.


















